Case Study: Arizona Commerce Authority inspires future manufacturing talent with Ideas Collide's Future48 campaign

Arizona Commerce Authority drives nearly 5 million impressions with Ideas Collide

The Arizona Commerce Authority faced the challenge of meeting significant workforce demands for Arizona's booming advanced manufacturing sector. To inspire teens and young adults to pursue these careers, they partnered with vendor Ideas Collide to create a brand awareness video campaign for their Future48 Workforce Accelerators program.

Ideas Collide developed a video series using immersive storytelling and visual effects, showcased across digital platforms like YouTube. The campaign achieved nearly 5 million impressions and over 3 million views, successfully driving awareness and changing perceptions about careers in advanced manufacturing.

Arizona Commerce Authority