Case Study: Arizona Alliance of Nonprofits and Arizona Grantmakers unite as AZ Impact for Good with Ideas Collide

Arizona Alliance of Nonprofits and Arizona Grantmakers unite into AZ Impact for Good in 9 months with Ideas Collide

The Arizona Alliance of Nonprofits and Arizona Grantmakers, two long-time partner organizations, sought to close the gap between their separate efforts and unite under a single brand to strengthen their impact on Arizona's philanthropy sector. They engaged the vendor Ideas Collide for a strategic rebranding, utilizing its IC:IDQ methodology which incorporates market research, brand strategy, and design to guide the process.

Ideas Collide created a new unified identity for the merged entity, named AZ Impact for Good, which included a new logo, brand materials, and an unveiling video. The new vibrant brand successfully captured the spirit of both organizations as a unified force, providing them with updated business cards, letterhead, and social media templates for immediate implementation. This centralised brand allowed AZ Impact for Good to elevate Arizona’s philanthropic efforts beyond what they could have achieved separately.

Arizona Alliance of Nonprofits and Arizona Grantmakers