Case Study: SnowShow boosts sales and conversion with Ideamotive's booking system overhaul

SnowShow increases sales by 70% with Ideamotive

SnowShow, one of the biggest European winter tour operators, faced challenges with an outdated and complex booking system originally built by a freelancer. Their system suffered from old UI/UX design, insecure libraries, and complex code dependencies. They engaged vendor Ideamotive to create a more robust, scalable solution and to provide a trustworthy development team.

Ideamotive redesigned the UX/UI, upgraded the tech stack to the newest Ruby on Rails, and introduced React for crucial processes. They implemented a machine learning-driven recommendation engine and continuous integration. The results were significant, with a 70% increase in sales, a 20% boost in conversion, and a 98% decrease in key algorithm processing time. This greatly improved system performance and reduced the need for infoline staff.

SnowShow