Case Study: Mediatask scales marketplace operations with Ideamotive

Mediatask doubles headcount and cuts admin staff 80% with Ideamotive

The customer, Mediatask, a Poland-based company producing visuals for real estate, faced challenges with an outdated, unscalable system that hindered their growth potential. They engaged the vendor, Ideamotive, for a complete solution involving web development, UX/UI design, and software consultancy to rebuild their marketplace platform.

Ideamotive implemented a solution by completely rewriting the application using Ruby on Rails and React, migrating data to scalable servers, and integrating APIs like Google Documents. They developed intelligent algorithms for automatic work assignments, which automated multiple business processes. The results for Mediatask included a 150% team growth, an 80% decrease in administration staff, and the cancellation of over 100 Office 365 subscriptions, allowing the marketplace to scale almost infinitely.

Mediatask