Case Study: Lauber unifies e-commerce systems and boosts European car parts sales with Ideamotive

Lauber launches unified e-commerce platform with Ideamotive, powered by 55K+ products

Lauber, a subsidiary of the prominent car parts dealer Intercars, faced the challenge of integrating various disparate systems into a single, easy-to-use e-commerce platform with scaling potential. They engaged the vendor Ideamotive for web development, UX/UI design, and to create a unified storefront.

Ideamotive implemented a solution using Ruby on Rails for data integration and React for the front-end. This included creating an ETL process to merge product data, integrating payment gateways like PayPal, and building an advanced search engine. The outcome was a successfully launched platform that received positive reviews, allowing Lauber to sell across Europe. The measurable impact included over 55,000 products in-store aggregated from 7 different data sources.

Lauber