Case Study: JRPass boosts sales and conversion with Ideamotive

JRPass increases sales with Ideamotive in 5 months

JRPass, a UK-based company selling Japanese railway tickets worldwide, faced challenges in optimizing its booking system and increasing sales after transitioning from a previous development team. The challenges included integrating the project into a new framework, a lack of regional pass offers, missing website translations, and outdated software. They hired Ideamotive for Ruby on Rails development, UX/UI design, and business process optimization to address these issues.

Ideamotive implemented a solution that included roadmap planning, SEO and performance audits, framework upgrades, security updates, and adding multiple language translations. The results for JRPass included the introduction of innovative regional passes, increased website traffic and conversion rates, and optimized payment processes that decreased transaction costs. This led to a significant increase in sales and formed the basis of a long-term relationship, with Ideamotive's team continuing to work on the product for almost three years.

JRPass