Case Study: GoGetty launches a diversity-driven employer branding platform with Ideamotive

GoGetty launches in 4 months with Ideamotive and reaches 200+ users in the first month

Ideamotive was hired by GoGetty, a Danish social impact startup building a diversity-driven employer branding platform. The client's challenge was to develop their web app MVP on a very tight deadline. GoGetty lacked technical knowledge and had undefined business processes; additionally, Ideamotive discovered significant gaps in the provided designs that needed to be addressed.

Ideamotive conducted extensive workshops to define the business logic and then built the solution using Ruby on Rails and React, integrating Stripe for recurring payments. The outcome was a successful launch, with the platform gaining over 200 users in its first month. GoGetty was subsequently nominated for a prestigious award and featured in a major Danish newspaper, accelerating its growth as a social impact startup.

GoGetty