Case Study: Treasury Wine Estates accelerates consumer-led innovation with Ideally

Treasury Wine Estates cuts innovation cycles from 9 months to 90 days with Ideally

Treasury Wine Estates, one of the world's largest wine businesses, faced the challenge of fragmented consumer insights and slow innovation cycles that were misaligned with younger generations. To future-proof the wine category, they needed to shift from episodic research to a continuous, consumer-led innovation model. They partnered with Ideally to address this.

Together, they built the Treasury Innovation Engine, an AI-powered platform from Ideally that provides global access to live consumer data. This solution reduced concept-to-launch time from nine months to 90 days, enabled robust consumer testing in the thousands, and delivered insight turnaround in under 48 hours. It successfully powered several new product launches, including a top 10 ranked wine.

Treasury Wine Estates