Case Study: Tilray Brands achieves earned media and search visibility with Ideally

Tilray Brands uses Ideally to turn 42% consumer support into earned media

Tilray Brands, a functional beverage company, faced the challenge of staying culturally relevant and credibly joining the fast-moving Dry January conversation. To understand consumer perceptions of their THC beverages as an alcohol alternative in real time, they turned to the vendor Ideally.

Using Ideally to gather consumer insights, Tilray learned that a significant portion of consumers viewed THC beverages as a good Dry January alternative. Ideally enabled the marketing team to quickly turn this data into a media angle, which earned them credible coverage and strategic product placement. This earned media also extended the brand's visibility into answer-engine and search results well beyond the campaign.

Tilray Brands