Case Study: Tilray Brands grows Manitoba Harvest with real-time consumer insights from Ideally

Tilray Brands sharpens real-time insights in 3 functions with Ideally

Tilray Brands, a global lifestyle company with a diverse portfolio of wellness and CPG brands, faced the challenge of evolving its established Manitoba Harvest brand without alienating its loyal core customers. To manage this balance, they needed to embed real-time consumer insights into their product innovation, sales, and marketing strategies. They partnered with the consumer insights platform Ideally to achieve this.

Using Ideally's AI-assisted platform, Tilray gained quicker access to consumer data to drive key functions. This allowed them to test product concepts, present compelling data to retailers to identify white space opportunities, and effectively tap into cultural moments like Dry January for PR outreach. The solution from Ideally helped Tilray build credibility with retail partners, secure media placements, and ultimately resonate with both core and new consumers, enabling successful brand evolution.

Tilray Brands