Case Study: Tilray Brands achieves faster, real-time consumer insight with Ideally

Tilray Brands modernizes always-on insight with Ideally in overnight tests

Tilray Brands, a global lifestyle company with a portfolio of beverage and CPG brands, faced the challenge of evolving its heritage brands at the speed of culture without alienating its core consumers. Traditional research was too slow and costly to support the real-time, cross-functional decisions the business required. They turned to the vendor Ideally to implement its real-time consumer insight platform.

Using Ideally, Tilray's marketing team could run rapid, category-grounded tests and get consumer feedback overnight. This allowed them to confidently evolve brand positioning and capitalize on cultural moments with real-time data. As a result, Tilray successfully evolved its Manitoba Harvest brand and modernized its research approach, shifting the entire business to an always-on insight system to stay ahead of emerging trends.

Tilray Brands