Case Study: Oporto accelerates consumer testing and strengthens its value proposition with Ideally

Oporto explores 37 ideas and reaches 6,000+ consumers with Ideally

Oporto, a challenger quick-service restaurant brand within Craveable Brands, faced the challenge of operating with a lean insights team in a fast-moving category. They needed to understand shifting consumer value perceptions and drivers of market share loss quickly to inform critical decisions on price, menu, and messaging, a pace traditional research could not support.

Using Ideally's consumer testing platform, Oporto implemented an always-on research capability to validate everything from product concepts to naming and brand perception. This solution enabled them to confidently launch two highly successful products, the Portuguese Crispy Burger and Serradura dessert, which drove a +5.2% growth in burgers and a +21.3% growth in desserts. Over ten months, Ideally helped Oporto test 37 ideas with over 6,000 consumers, reaffirming their strategy and making pre-launch testing a default step in their marketing process.

Oporto