Case Study: One NZ takes the guesswork out of campaign testing with Ideally

One NZ runs 50+ rapid research projects in two years with Ideally

One NZ, a telecommunications company, faced the challenge of measuring the effectiveness of its major annual TV campaign after a high-stakes rebrand. They had plenty of performance metrics but lacked fast, quality research into whether consumers actually liked the ad and why. Traditional studies took too long for their agile sprints, often excluding the insights team from key conversations, and they needed a solution from vendor Ideally that guaranteed speed without compromising on rigorous, nationally representative data.

The solution implemented by Ideally was an always-on research capability that provided overnight, benchmarked studies for every major campaign. This allowed One NZ to compare year-over-year performance and shape creative direction based on evidence. The results included cutting research time from ten days to overnight, running over 50 rapid studies in two years, and directly influencing campaign creative to focus more on humor and inclusive storytelling. Ideally enabled the insights team to become a more influential partner across the business by removing research as a barrier to decision-making.

One NZ