Case Study: Hellers achieves faster, stronger innovation launches with Ideally

Hellers speeds innovation with Ideally in 1 day

Hellers, a well-known New Zealand meat brand, faced a challenge when stepping into the uncharted territory of the ready-to-heat butchery category with its new "Street Eats" range. Without existing category data or comparable products, the team lacked reference points to size the opportunity and gain retailer buy-in. They turned to vendor Ideally and its Overnight Testing service for shopper insights to guide this innovation.

Using Ideally's service, Hellers quickly tested its concepts, receiving scores and shopper feedback the next day. The insights helped shape the range, confirm pricing and names, and provide evidence for retailer presentations. The launch was one of Hellers' strongest, resulting in broad retail distribution, research cost reductions, faster speed to market, and accurate predictions of shopper purchasing behavior. Ideally has now become a standard part of Hellers' innovation process.

Hellers