Case Study: Oregon Public Broadcasting modernizes communications with Idealist Consulting's Pardot

Oregon Public Broadcasting modernizes communications with Idealist Consulting in 2017

Oregon Public Broadcasting (OPB) partnered with Idealist Consulting to modernize and improve their digital communications. Their Corporate Support department faced the challenge of needing better engagement metrics for their emails, developing a nurturing strategy, and decreasing their dependence on manual efforts to support their mission-driven ad sales.

With the solution implemented by Idealist Consulting using Pardot (now Marketing Cloud Account Engagement), OPB successfully met their key goals. The results they achieved with marketing automation through Idealist Consulting exceeded their initial expectations.

Oregon Public Broadcasting (OPB)