Case Study: Grameen Foundation achieves cleaner, more targeted nonprofit marketing with Idealist Consulting and Account Engagement

Grameen Foundation reaches 98-100% mailable lists with Idealist Consulting

Grameen Foundation, a nonprofit organization, faced a significant challenge in managing its outreach after a merger, as its existing mass email solution could not handle the combined data from both legacy and new contacts. They engaged Idealist Consulting to implement the marketing automation platform Pardot (now Account Engagement) to better segment and target their constituents.

Idealist Consulting provided key training and technical implementation for Account Engagement. The solution enabled Grameen Foundation to easily build targeted lists and campaigns, resulting in cleaner data with 98-100% mailable lists and higher email open and click rates. This gave the organization confidence in its communications and allowed it to think more creatively about its marketing efforts.

Grameen Foundation