Case Study: Saul Good Gift Co. achieves higher eCommerce conversions and clearer brand storytelling with ideaLEVER Solutions

Saul Good Gift Co. - Customer Case Study

Saul Good Gift Co., a Vancouver-based gift basket retailer, needed to stand out in a crowded market and convert more visitors to buyers. ideaLEVER Solutions was brought in to redesign the eCommerce experience, reorganize the product catalog, and integrate Salesforce—building the site on ideaLEVER’s CommerceCM platform to replace a fragmented previous setup.

ideaLEVER Solutions used deep discovery, content strategy, responsive web and eCommerce design, product mapping for SEO, Salesforce integration, and ongoing support to streamline the purchase path and clarify Saul Good’s brand story. The CommerceCM-powered site made products easier to find, improved mobile checkout flows, and—per ideaLEVER Solutions—resulted in higher conversion rates, increased revenue, better security, and improved customer satisfaction; later updates added multi-warehouse configuration and Canada Post address lookup to further enhance operations.

Saul Good Gift Co.