Case Study: Northern Lights Health Foundation achieves higher online donations and engagement with ideaLEVER Solutions

Northern Lights Health Foundation - Customer Case Study

Northern Lights Health Foundation engaged ideaLEVER Solutions to redesign their website to better communicate the Foundation’s impact and drive online donations. The existing site contained extensive legacy pages that distracted from core goals and failed to clearly answer the “who, what, where, why, when” needed to prompt action; ideaLEVER Solutions approached the project with a content-first strategy and implemented the SiteCM™ CMS.

ideaLEVER Solutions realigned and simplified the content structure, designed focused landing pages with clear calls to action, implemented responsive design, and delivered an easy-to-manage SiteCM™ CMS so staff can update pages quickly. The result was streamlined messaging, improved usability, and positive client feedback—while the case study provides no specific numerical metrics, the changes were explicitly aimed at increasing user engagement and online donations and the client praised the outcome.

Northern Lights Health Foundation

Susanne Chaffey

Executive Director