Case Study: Indigo (North America’s Books & Music Destination) achieves 71% reduction in cost per hire and 3.7x recruiter efficiency with Ideal's AI recruiting automation

Indigo - Customer Case Study

Indigo, North America’s leading books-and-music retailer, faced an applicant overload—more than 2,200 online applications per week—while managing seasonal hiring, decentralized store-based recruiting, multilingual roles and a commitment to an exceptional candidate experience and company culture. Manual resume screening strained store managers and risked longer candidate wait times and missed talent.

Partnering with Ideal, Indigo deployed AI-driven recruitment automation fully integrated with their SmartRecruiters ATS to screen every applicant, notify candidates of status, resurface past applicants and free managers for face-to-face interviews. Within four months Indigo cut cost per hire by 71% (screening costs down 75%), tripled qualified candidates (+196%), improved recruiter efficiency 3.7x, and significantly reduced candidate wait times and time-to-hire.

Indigo

Sarah Wilson

Director of Talent Acquisition and Performance Management