Case Study: Together TV optimises registration conversions with Ideal Postcodes Postcode Lookup

How TogetherTV Optimised Their Registration Form for Conversions

Together TV, a UK charity-led broadcaster, faced the challenge of making the registration process for their annual Sunflower Challenge as simple as possible. They needed to accurately capture the addresses of participants to send out 50,000 free seed kits, ensuring a smooth user experience to boost registrations. They turned to vendor Ideal Postcodes and its postcode lookup service to integrate address validation into their web form.

Ideal Postcodes implemented its Postcode Lookup solution via a Form Assembly integration, allowing users to enter their postcode and automatically populate the rest of their address fields. This streamlined the registration to a single, quick step. The result for Together TV was a maximized campaign with a seamless registration process that encouraged participation and supported their goal of improving community wellbeing.

Together TV

Anisa Darcy

Digital Marketing Executive