Case Study: The Duke of Edinburgh's Award achieves lower costs and simpler address validation with Ideal Postcodes

How The Duke of Edinburgh's Award reduced costs and complexity by switching to Ideal Postcodes

The Duke of Edinburgh's Award, a UK-based charity, faced the challenge of maintaining its own expensive internal address search solution. This required them to directly manage the Royal Mail dataset, which was becoming a complex and burdensome resource drain. This prompted them to seek a simpler alternative to Ideal Postcodes' address validation service.

Ideal Postcodes provided a complete API solution for address validation, working closely with the charity to ensure a smooth technical migration and secure the most cost-effective licensing. The results were significant, yielding an estimated 30% cost reduction. The switch also provided a more robust, daily-updated system and freed the charity's developer resources from maintenance, allowing them to refocus on their core mission.

The Duke of Edinburgh's Award