Case Study: Georgia Grown boosts website traffic and consumer engagement with Ideabar

Georgia Grown boosts website traffic over 200% with Ideabar

The customer, Georgia Grown, a program developed by the Georgia Department of Agriculture, sought to increase consumer brand awareness and loyalty for its products and grow its membership program. The vendor, Ideabar, was engaged to help meet this challenge through services including branding, creative development, and integrated media strategy.

Ideabar implemented a comprehensive solution that included refining the brand positioning, launching an integrated media campaign for spring produce, and developing a dynamic new website. The results were significant, with a campaign delivering 6.2 million TV impressions and 17 million digital impressions. A specific e-commerce initiative launched in response to COVID-19 achieved a record-breaking 2.56% click-through rate and increased website traffic by over 200%. Ideabar's work also streamlined the membership portal, enhancing the user experience for both consumers and members.

Georgia Grown