Case Study: GEM refreshes its brand and website with Idea

GEM refreshes its brand across 1978-built legacy with Idea

GEM, a leading Tier 2 construction contractor in Ireland, required a rebrand to better reflect its success and forward-thinking approach within the industry. The company partnered with the vendor Idea Digital for branding, marketing strategy, and website design services to update its identity and highlight its commitment to innovation.

Idea Digital developed a refreshed brand identity for GEM, simplifying its logo and introducing a new, stronger font. The core of the solution was shifting the brand's focus to spotlight GEM's team members through candid photography, which was then integrated across all new marketing collateral and a redesigned website. The new brand was seamlessly rolled out across all touchpoints, resulting in a cohesive and impactful representation that the client praised as an excellent experience, wholeheartedly recommending Idea Digital.

GEM