Case Study: Dublin Port brings Ireland’s trade story to life with Idea’s Campaign Supernova

Dublin Port drives 10.1 million reach with Idea

Dublin Port sought to increase public awareness of its essential, yet often overlooked, role in Ireland's cultural and economic life. To make the vast world of trade visible and relatable, they partnered with the agency Idea, which provided advertising, creative direction, digital strategy, social content, and video services.

Idea's solution centered on a CGI campaign that connected the port's logistics to the cultural phenomenon of an Oasis reunion concert. The creative anchor was an image of the Poolbeg Lighthouse in a parka, which was supported by social video content and a long-form film tracking the gear's journey. This campaign achieved massive engagement with over 3.18 million video views, 91,000 social interactions, and a nearly 100% positive sentiment, successfully showcasing how culture runs on trade.

Dublin Port