Case Study: Ballymore creates a calm, connected housing brand for Tower Green with Idea

Ballymore wins strong early engagement with Idea for Tower Green

Ballymore, a property developer, faced the challenge of making its new Tower Green residential development in Newbridge stand out in a competitive local market. They engaged the vendor, Idea, to create a distinctive brand identity and marketing campaign that would resonate with potential buyers by feeling authentic to life in the area.

Idea developed a brand concept rooted in the town's landmark clocktower, symbolizing time and rhythm. Their solution included a complete visual identity, storytelling, photography, and film that captured authentic daily life, rolled out across brochures, signage, and digital advertising. The campaign successfully positioned Tower Green as an integral part of the town's story, resulting in strong early engagement and immediate resonance with the target audience of young families. The client, Ballymore, reported being extremely happy with the results and the collaborative process.

Ballymore