Case Study: Ashdale Care strengthens recruitment and brand identity with Idea

Ashdale Care drives 2,200+ applications with Idea

Ashdale Care, Ireland's leading provider of therapeutic residential care for young people, faced a challenge in refreshing its communications to reflect its purpose and strengthen its identity as an employer of choice. The organization partnered with the vendor Idea, which provided advertising, consultancy, and strategic planning services to develop a unified brand and online recruitment strategy.

Idea developed a creative platform centered on the theme "Rebuilding Lives," which integrated brand storytelling and recruitment. The solution included a visual system using building blocks and Lego models, a redesigned website, video storytelling, and environmental graphics for a new HQ. This approach resulted in over 2,200 applications and 115 hires, alongside 2.2 million impressions and a renewed internal sense of pride for Ashdale Care.

Ashdale Care