Case Study: Toronto Parking Authority improves Green P app usability with Idea Theorem

Toronto Parking Authority improves app UX with Idea Theorem after surveying 58 users

Idea Theorem partnered with the Toronto Parking Authority to revamp the User Interface (UI) of its Green P Parking app. The challenge was to elevate the User Experience (UX) and overall Customer Experience, aligning the app's aesthetics with the brand and integrating new features to boost usability and surpass competitors.

Idea Theorem's solution began with a usability study and a focus group of 58 users to gather insights. This led to user-centric improvements, including a streamlined registration process, added payment methods like Apple Pay, and enhanced visibility of active parking sessions. The outcome was a series of prioritized recommendations that drove continuous improvement, optimizing the app for user satisfaction based on direct feedback.

Toronto Parking Authority