Case Study: George Brown College improves website UX and student engagement with Idea Theorem

George Brown College improves website usability and conversions with Idea Theorem

Idea Theorem partnered with George Brown College, which faced challenges with its website. The college's homepage lacked engagement and a clear community feel, failing to effectively guide prospective students. Key content like programs and events was hard to find, leading to high reliance on the contact centre. The goal was to redesign the homepage and program finder pages to improve usability, increase traffic, and boost conversions for actions like applications.

Idea Theorem implemented a research-driven solution, beginning with a usability audit and design workshops. They refined the homepage's visual identity and content hierarchy, then applied this consistent design to key pages like the program finder and program details. This user-centered approach simplified navigation and decision-making for students. The results included a stronger brand presence, a more engaging and accessible user experience, and increased conversion rates for the college.

George Brown College