Case Study: Chartered Professional Association of Ontario improves portal usability with Idea Theorem

Chartered Professional Association of Ontario improves usability with a 172-page report from Idea Theorem

The Chartered Professional Association (CPA) of Ontario needed to review the usability of its PD Portal and main website to ensure they effectively met the needs of its members. Idea Theorem was engaged to conduct a usability test, analyzing the platforms from the user's perspective to identify common pain points and areas for improvement.

Idea Theorem conducted moderated usability testing sessions with targeted user segments, gathering both qualitative and quantitative research. The outcome was a comprehensive 172-page usability report that provided the insights needed to drive portal improvements. This data empowered CPA Ontario to optimize functionality, resulting in an enhanced user experience and high stakeholder satisfaction for its community of over 120,000 members.

Chartered Professional Association (cpa) of Ontario