Case Study: Aviva Canada improves underwriting efficiency with Idea Theorem’s UI/UX design

Aviva Canada rolls out CLUE Canada-wide with Idea Theorem

Aviva Canada sought a design partner proficient in UI/UX design for insurance to enhance the user experience of its internal platform for underwriters. The challenge was to create a user-friendly tool, called CLUE, that would help underwriters efficiently evaluate new insurance files and identify opportunities aligned with business goals. They partnered with the vendor Idea Theorem for this initiative.

Idea Theorem worked closely with the Aviva analytics team to design a simple platform that allowed information to be accessed quickly via maps or search. The solution was initially launched in low-volume regions and, following positive feedback, was rolled out across Canada. The CLUE product became the preferred internal platform for Aviva's underwriters, driving efficiency and effectiveness in their processes through continuous feature enhancements. Idea Theorem's work contributed to improved risk management and business outcomes.

Aviva Canada