Idea Rebel
12 Case Studies
A Idea Rebel Case Study
Air Canada, the national airline, partnered with vendor Idea Rebel to address the challenge of improving the digital experience for its business consumers. The goal was to rethink how these users with distinct needs, such as higher purchase volumes and a need for user management and reporting, would interact with the airline's website.
Idea Rebel implemented a solution that began with a deep user experience (UX) perspective. The vendor completely redesigned the flow, look, and feel of the Air Canada Business Portal, creating easy-to-navigate processes for purchase, user management, and reporting. Idea Rebel also architected the pages using innovative programmatic front-end technologies to enable super-fast page loads and transitions, resulting in a seamless and efficient user experience.