Case Study: Town of Taos boosts tourism and cultural reach with Idea Peddler

Town of Taos boosts tourism in 6 months with Idea Peddler

The Town of Taos sought to boost tourism by highlighting its arts and culture offerings. To address this challenge, they engaged the vendor Idea Peddler for media, social, and PR services.

Idea Peddler implemented a campaign focusing on partnerships with out-of-state publications and local museums, securing placements in arts sections, trip planners, and newsletters. Their efforts included curating social media content and sending curated media mailers to reporters. As a result, Idea Peddler helped the Town of Taos achieve a dramatic difference in reach and increased tourism from key markets like Colorado and Texas during the campaign period.

Town of Taos