Case Study: Planned Parenthood creates a timely SXSW cultural moment with Idea Peddler

Planned Parenthood transforms an ice cream truck in 3 days with Idea Peddler

The customer, Planned Parenthood, faced an urgent challenge to rapidly create a cultural moment for SXSW in response to new legislation threatening women's reproductive rights in Texas. The vendor, Idea Peddler, was engaged to provide design and production services to help them meet this pressing need.

Idea Peddler's solution was to transform a traditional ice cream truck into a mobile activation, allowing them to move throughout the city and effectively communicate the severity of the issue to SXSW visitors. This innovative approach resulted in a newsworthy experience that successfully captured headlines and created a significant splash for the cause.

Planned Parenthood