Case Study: New Mexico Tourism Department achieves greater awareness and brand buzz with Idea Peddler

New Mexico Tourism Department drives growth and sells out Santa Fe live event in days with Idea Peddler

The New Mexico Tourism Department worked with Idea Peddler and its creative partner Talweg to drive growth and awareness for the state as a tourist destination. The vendor provided a holistic media, social, and public relations service to help the department stay top-of-mind with potential visitors.

Idea Peddler implemented both conventional and timely tactics, including an integrated multimedia campaign that capitalized on a regional chili feud and a partnership with a celebrity that culminated in a sold-out live event. This eight-year partnership successfully generated significant brand buzz for New Mexico True.

New Mexico Tourism Department