Case Study: New Mexico Department of Health achieves 80% COVID-19 vaccination rate with Idea Peddler

New Mexico Department of Health reaches 80% vaccination rate with Idea Peddler

The New Mexico Department of Health faced the significant challenge of informing its residents about the COVID-19 vaccine rollout amidst limited resources and a public health crisis. They entrusted the vendor, Idea Peddler, with this critical task to quickly create an effective communication platform and save lives.

Idea Peddler implemented an omnichannel campaign using a combination of paid, earned, and direct-to-consumer tactics. This solution included rapid response media and Town Hall events, which achieved an 80% vaccination rate for the state and made New Mexico the 14th most vaccinated state in the US.

New Mexico Department of Health