Case Study: EVO Entertainment Group achieves 17:1 ROAS with Idea Peddler's integrated marketing campaign

EVO Entertainment Group drives 17:1 ROAS with Idea Peddler

EVO Entertainment Group, a growing family entertainment center operator, faced the challenge of differentiating itself in a saturated market to highlight its unique experiential offerings beyond traditional cinemas. They partnered with the marketing agency Idea Peddler to address this.

Idea Peddler developed a multi-year integrated campaign titled "Main Character Energy," which included TV spots, PR, and the first-ever Glambot red carpet activation at a US family entertainment center. This solution successfully capitalized on the phenomenon of making ordinary moments feel extraordinary. The campaign delivered exceptional results for EVO, achieving a 17:1 return on ad spend (ROAS).

EVO Entertainment Group