Case Study: Motili transforms its brand and digital presence with Idea Kraft

Motili transforms into a tech start-up and reaches 2 million homes with Idea Kraft

Idea Kraft partnered with Motili, a service company in the property management and home warranty sectors, to address a significant rebranding challenge. Motili needed to transform its 20-year-old company into a modern tech start-up, which required a complete brand strategy and visual identity overhaul to stand out in a competitive market.

The solution involved Idea Kraft developing a comprehensive new visual identity system, including a modern logo, color palette, and typeface. This extended to a new website, app UI, collateral materials, and environmental graphics. As a result, Motili successfully repositioned itself as a contemporary start-up, with the Motili Director of Marketing noting that Idea Kraft operates as a trusted extension of their team, delivering consistent quality.

Motili