Case Study: Modern Automotive launches online car buying with Idea Kraft

Modern Auto launches GoModern with Idea Kraft for 17 dealerships

Modern Automotive, a family of seventeen car dealerships based in North Carolina, faced a challenge as fewer drivers visited dealerships and turned instead to online disruptors. To stay competitive, they needed to offer their own online car buying option, GoModern. They engaged vendor Idea Kraft to create the new brand's visual identity and landing page.

Idea Kraft delivered a fresh, colorful, and contemporary visual identity for GoModern that avoided clichéd auto dealer tropes. They designed a seamless landing page with clear, friendly language to ensure the tool was understood and trusted by car buyers. The solution positioned Modern Automotive's new platform for a successful launch.

Modern Auto / Modern Automotive