Case Study: Liberty Partnerships Program strengthens its brand and website with Idea Kraft

Liberty Partnerships Program celebrates 30 years with Idea Kraft's logo and website refresh

Idea Kraft partnered with the Liberty Partnerships Program (LPP), an organization funded by the NYS Education Department that supports students, to help modernize its brand for its 30th anniversary. The challenge was to refresh LPP's visual identity and online presence to better represent the organization and carry it into the future, ensuring the brand reflected its significant impact.

The solution from Idea Kraft included a modernized logo that simplified the original torch icon and a completely revised, more engaging website. They also created comprehensive brand guidelines and a special subpage for a "30 for 30" campaign. The results were a unified brand that LPP is proud to showcase, with improved content access and prioritized calls to action that make it easier for visitors to utilize its resources.

Liberty Partnerships Program