Case Study: Jewish Community Council of Greater Coney Island strengthens citywide community outreach with Idea Kraft

Jewish Community Council of Greater Coney Island streamlines website navigation with Idea Kraft

The Jewish Community Council of Greater Coney Island faced the challenge of rebranding to appeal to a broader, citywide audience, moving the focus away from its name's specific religious connotations. Their outdated website was also difficult to manage and navigate, which discouraged both those seeking help and potential donors. They engaged vendor Idea Kraft for branding design and website development services to address these issues.

Idea Kraft developed a new brand identity centered on a "community-based organization with a citywide impact" tagline, visualized by a modern logo featuring an NYC skyline and a refreshed blue color palette. They streamlined the website's architecture and content, creating a clear hierarchy that made it easier for visitors to find information and for donors to contribute. The solution successfully repositioned the organization to be more inclusive and user-friendly for its entire community.

Jewish Community Council of Greater Coney Island