Case Study: Guthrie Community Credit Union achieves a welcoming, expert rebrand with Idea Kraft

Guthrie Community Credit Union modernizes its brand and website in 2020 with Idea Kraft

Idea Kraft partnered with Guthrie Community Credit Union to support a comprehensive rebrand following its name change. The credit union needed a new brand strategy, identity, and digital experience that felt both welcoming and expert to its community members.

The solution from Idea Kraft included a new community-oriented brand identity with a custom logo, typography, and approachable messaging. They also delivered a completely overhauled website with improved user journeys and a new CMS. This forward-looking rebrand successfully translated GCCU's trustworthiness and community mission into a bold, modern aesthetic.

Guthrie Community Credit Union