Case Study: Greater Binghamton Chamber of Commerce achieves a modern, streamlined website with Idea Kraft

Greater Binghamton Chamber of Commerce streamlines website maintenance with Idea Kraft in 2023

The Greater Binghamton Chamber of Commerce (GBCC) returned to vendor Idea Kraft for a complete website redesign and development project. Their challenge was to boost membership growth, streamline site maintenance, and better highlight their members and investors through an outdated and difficult-to-manage website that lacked clear pathways for visitors.

Idea Kraft implemented a modern WordPress site with a streamlined backend, improved information architecture, and dynamic community-focused visuals. The solution provided the GBCC with a more intuitive, secure, and easier-to-update website that better represents the organization. The president noted the high quality of the new site and that the team was extremely responsive, making each request a reality.

Greater Binghamton Chamber of Commerce