Case Study: GENIUS NY boosts awareness and engagement with Idea Kraft’s website design and development

GENIUS NY drives 1.6 million impressions with Idea Kraft

GENIUS NY, a major accelerator competition for UAS and robotics startups, needed a new website to clearly communicate its value to diverse audiences and adapt to its annual growth cycle. Their previous site lacked visual impact and a user-friendly CMS. Idea Kraft provided web design and development services to address these challenges.

Idea Kraft implemented a new website with an intuitive CMS, allowing GENIUS NY to easily manage an expanding portfolio. The redesign used dynamic graphics and a improved color scheme to increase visual impact and brand awareness. For measurable results, Idea Kraft also ran a digital marketing campaign that drove over 27,000 visitors to a landing page and achieved over 1.6 million impressions, successfully retargeting warm leads and expanding awareness to new audiences.

GENIUS NY