Case Study: Cat Lights expands its brand globally with Idea Kraft

Cat lights expands globally with Idea Kraft

Idea Kraft partnered with Cat Lights, a provider of high-quality flashlights and work lights, to build their brand from the ground up following their 2013 launch. The challenge was to create consistent and impactful sales, marketing, and packaging materials that would uphold the integrity of the internationally recognized Cat Brand while showcasing the products' durability and helping them expand into the global market.

The solution from Idea Kraft involved designing a comprehensive suite of collateral, including high-impact packaging, sell sheets, brochures, and displays that used gritty, high-end photography to highlight product capabilities. They also refreshed the corporate website with the same photographic approach. This work successfully carried the brand across multiple platforms, providing space for multiple languages and ultimately helping Cat Lights expand its global presence.

Cat lights