Case Study: Broome County Farmers Market strengthens its visual brand with Idea Kraft

Broome County Farmers Market refreshes its brand in 5 years with Idea Kraft

The Broome County Farmers Market, which operates a weekly market celebrating local produce, needed a new logo and visual brand identity to better convey its passion for supporting local farmers. They engaged the vendor, Idea Kraft, for services including illustration and merchandise design to help refresh their image.

Idea Kraft developed a vintage, badge-style logo that incorporated the market's existing rooster weathervane motif, simplifying it for greater impact. They also created a series of playful produce illustrations and copywriting for use on merchandise like shirts and tote bags. The result was a cohesive visual identity that successfully captured the market's mission and helped communicate the importance of supporting local farms.

Broome County Farmers Market