Case Study: United Way achieves 191.9M impressions and 3,500 pledges with Idea Hall

United Way drives 191.9M impressions with Idea Hall

The customer, United Way, faced the challenge of breaking down organizational silos to create a unified, countywide effort to end homelessness in Orange County. They engaged the vendor Idea Hall to develop a content marketing, digital marketing, and public relations campaign with the goal of generating significant awareness and changing public perception.

Idea Hall implemented an integrated earned and paid media campaign that far exceeded its objectives. The solution drove 191.9 million impressions at a highly efficient $2.53 CPM, secured $200,000 in bonus advertising, and successfully rallied 3,500 pledges of support for the initiative, uniting the community around the cause.

United Way