Case Study: The Irvine Company helps position Irvine for Amazon HQ2 with Idea Hall

The Irvine Company earns national HQ2 coverage with Idea Hall

The Irvine Company, along with key city stakeholders, faced the challenge of uniting a multi-organizational coalition to competitively position the city of Irvine for Amazon's HQ2 search. They engaged the vendor Idea Hall for public relations services to manage communications and amplify the city's brand on a national stage.

Idea Hall served as the central communications hub, developing tailored messaging and leading a coordinated media relations strategy that targeted both national and local outlets. As a result, Idea Hall successfully positioned Irvine as a top innovation hub in the national conversation, securing prominent media placements and elevating the city's profile for global business investment.

The Irvine Company