Case Study: The Irvine Company reclaims Irvine’s narrative with Idea Hall

The Irvine Company drives 12M impressions with Idea Hall

The Irvine Company, a major real estate developer, faced the challenge of improving the national perception of the city of Irvine, which was often overlooked in important conversations despite its significant economic presence. To help merchandise the city as a desirable and upcoming region, they partnered with the vendor Idea Hall for a content marketing solution.

Idea Hall addressed this by creating and launching The Irvine Standard, a monthly community newspaper, alongside a new social media strategy. This solution successfully delivered the newspaper to over 100,000 residents and generated more than 12 million social media impressions in six months. The campaign achieved a 91% positive social sentiment rate and drove 40% of the website's traffic from social channels, positively impacting long-term perception for Idea Hall's client.

The Irvine Company