Case Study: Team Rubicon achieves 410M+ media impressions with Idea Hall

Team Rubicon earns 410M+ impressions with Idea Hall

Team Rubicon, a veteran-led disaster relief organization, partnered with Idea Hall to enhance its digital marketing and public relations strategy. Their challenge was to build national brand recognition, increase donations, attract volunteers, and bolster their online presence to compete with larger, better-known competitors.

Idea Hall implemented a media-first strategy that leveraged timely natural disasters to craft newsworthy pitches and secure high-value coverage. This included developing press releases, securing broadcast interviews for leadership, and launching a paid Meta campaign. The efforts by Idea Hall resulted in over 410 million media impressions and significant national media placements, dramatically increasing Team Rubicon's brand awareness.

Team Rubicon