Case Study: Team Rubicon boosts social reach and follower growth with Idea Hall

Team Rubicon boosts organic Instagram reach by 62.8% with Idea Hall

Team Rubicon, a veteran-led disaster relief organization, partnered with Idea Hall to enhance its digital marketing strategy. Their challenge was to build brand recognition, increase donations, and attract more volunteers, all while competing for visibility against larger, better-known nonprofits.

Idea Hall developed and executed an integrated paid and organic social media strategy for Team Rubicon. This included creating a new Social Media Playbook and launching a paid Meta campaign. The results were significant, including a 20% increase in organic Facebook reach and engagement, a 62.8% increase in organic Instagram reach, and a cost per follower of just $0.68, drastically below the $5 industry benchmark.

Team Rubicon